Overview

What Drives India’s Marketing Economy

AttentionGrowthCultureCommerce

India's marketing economy is no longer driven by a single force.

Consumer behaviour is evolving faster than planning cycles. New media is changing how discovery happens. Commerce is collapsing the path to purchase. And AI is transforming how marketing is planned, created and measured.

As old marketing rules give way to new realities, the brands that win will be the ones that understand how these forces work together.

At SAMMIE: The Marketing Pulse Summit, India's leading CMOs and Marketing Heads come together to challenge conventional thinking, share practical perspectives and examine the decisions that will shape the next chapter of marketing in India.

On the Agenda

Topics We’ll Unpack

  1. 01When Truth Is the Campaign
  2. 02The Marketing Reality Check: Beyond the Binary
  3. 03Media That Moves Markets: CTV, Programmatic and Retail Media
  4. 04Building AI Muscle: What CMOs Must Get Right Before AI Scales
  5. 05Festivals, Fandoms, and the Battle for Attention
  6. 06Culture, Content, Commerce: What Makes India Buy